Frequently Asked Questions
What is content marketing in real estate?
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Content marketing in real estate is the creation of valuable, consistent content to attract, engage, and convert property buyers and investors. At Stonehaven, we craft SEO-driven blogs, property features, press releases, and social campaigns that position your projects as credible and desirable. Our approach ensures your brand leads conversations, generates enquiries, and builds long-term buyer trust.
Do real estate agents use copywriters?
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Yes. Real estate agents, developers, and brokerages work with copywriters to create compelling listings, brochures, websites, and marketing campaigns. Stonehaven supports agents and developers by providing professional copy that matches their brand voice, attracts buyers, and communicates value clearly across all platforms—from print materials to digital channels.
How does Stonehaven write real estate copy?
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We combine strategy, SEO, and brand voice to produce content tailored to your goals. Our team builds content pillars to shape tone and themes, then crafts copy that balances keyword performance with persuasive messaging. From property listings and investor decks to websites and campaigns, Stonehaven ensures every word reflects your brand identity and drives measurable results.
Does Stonehaven offer posts and captions for real estate content?
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Yes. Our team delivers full social media content writing, including daily captions, creative post ideas, and paid campaign copy. Stonehaven aligns every post with your wider brand and marketing strategy, ensuring consistency across Instagram, LinkedIn, Meta, and beyond. We help you engage your audience with messaging that sparks interest and drives conversions.
Do you use AI for Real Estate Copywriting?
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We may use AI tools to support research, idea generation, or initial drafting, but every final piece of content is human-reviewed, edited, and aligned to your brand. At Stonehaven, quality control is paramount—we ensure copy is accurate, authentic, and tailored to your commercial goals, giving you content that performs while maintaining a human touch.